NYO3 Antarctic Krill Oil Golden Amundsen Edition

The packaging specially designed for NYO3 Antarctic Krill Oil Golden Amundsen Edition draws inspiration from Roald·Amundsen, a famous Norwegian explorer and the world’ s first man to reach the South Pole. The crossover collaboration of nutrition and culture well nourishes both body and soul of users, and reveals the brand’s efforts to inherit, explore and enrich Norwegian culture and marine phospholipids.

The packaging integrates Roald·Amundsen, krill oil (one of the three treasures of Norway) and multiple cultural elements with the western engraving technique, to highlight the innate adventurous spirit of human beings and embody the brand concept of “Norway style, pure and simple”. Red, white, blue and gold, each of which has its symbolic significance, come into collision and fusion. Such a design suggests rich nutrients and a profound cultural background of the product as well as its powerful function on silently invigorating users.

The packaging also features an innovative, interesting interactive experience. The side opening design introduced to the outer box gives users an immersive sense as if beginning a journey of exploration, while the inside illustration vividly reproduces how Roald·Amundsen explored the Antarctic and found out krill oil. The route printed on the semi-transparent tracing paper guides users set out on their own voyage of discovery, better making the product emotionally engaging. Following the idea of sustainable development, the packaging minimizes its material use, whereby to show Nordic healthy, eco-friendly lifestyle.