London Design Gold

2025

Mexin Group Exhibition Space

Entrant

SPACE 7H

Category

Interior Design - Commercial 

Client's Name

Mexin Group

Country / Region

China

The Mexin Group Exhibition Space takes a 600-square-meter immersive scene as its carrier. Through the design concept of "Contemporary Translation of Woodwork", it transforms the brand's over three decades of craftsmanship accumulation into a richly layered spatial narrative. Through the meticulous spatial sequencing, the exquisite craftsmanship of the brand's products harmonizes with diverse living scenes, creating a resonant experience. It’s anchored in eco-sustainability, weaving original design language with homages to iconic masters to orchestrate a captivating dialogue of diverse aesthetics.

The entrance features a 5-meter-diameter luminous sphere embodying the "New Light" design concept, serving as both a striking visual focal point and a metaphor for brand renewal. Moving inward, the 8-meter-high living and dining area impresses with its grandeur and seamless connectivity. The Memphis style single chair in blue and red pays tribute to designer Torre Sothsas, while its pop-inspired playfulness juxtaposed with natural wood textures showcases the brand's embrace of multiculturalism. The large customized sofa adopts a comfortable sitting height of 450 centimeters and plant impregnated cotton and linen fabric, perfectly combining environmental protection concepts with homely comfort.

The design also explores contemporary expressions of Eastern aesthetics. In the dining area, traditional lanterns are deconstructed into minimalist geometric forms, where light filtering through handmade paper interacts poetically with walnut wood tables, evoking a sense of wholeness from top to bottom. The kitchen features clean, angular lines accentuated by delicate glassware, embodying the Eastern philosophy of "presence and absence" and "negative space".

The bedroom maintains visual continuity within a serene atmosphere. Through artistic installations, the space seamlessly connects to the art door exhibition zone, blending soft furnishings with architectural structures to achieve perfect functional-aesthetic harmony. The journey culminates in the living exhibition area, where leather sofas and homecoming-themed oil paintings merge brand history with living spaces, elevating product awareness into emotional resonance.

Through thoughtful manipulation of materials, lighting, and colors, abstract concepts like woodworking craftsmanship, sustainability and lifestyle aesthetics are translated into tangible experiences. This multidimensional spatial expression not only highlights Mexin's masterful craftsmanship but also reinvigorates traditional woodwork with contemporary vitality, demonstrating the limitless potential of design-driven brand evolution.

Credits

Principal of SPACE 7H
YUKI SHI
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