London Design Silver

2025

MEOW-GO

Entrant

MEOW-GO Design Team

Category

Product Design - Pet

Client's Name

Country / Region

China

MEOW-GO is an intelligent interactive feeding system designed based on cats' hunting behavior. Due to their long-term lack of hunting behavior, modern domestic cats are prone to endocrine disorders and obesity caused by their suppressed nature. MEOW-GO innovatively combines feeding and exercise, effectively preventing psychological health problems and weight management challenges in cats through intelligent simulation of hunting processes.
The system consists of an intelligent sports ball and a multifunctional base station: the intelligent ball will automatically activate the "patrol" mode at a preset time, and after completing the task, it will autonomously return to the base station for charging and replenishing food; The accompanying intelligent app allows owners to remotely set personalized feeding plans, including timed and quantitative feeding and real-time manual interactive modes, allowing cats to eat naturally while playing and regain hunting pleasure.

Credits

Designer
Chengyi Liu
Designer
Xingchi Chen
Designer
Shiying Wu
Creative Leader
Menghai Xia
Creative Leader
Qijun Nie
Creative Leader
Yixuan He
Creative Leader
Yinuo Wang
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