London Design Gold

2025

SEROVA Comfortable and Stable

Entrant

JIANGSU SEROVA OPTICAL GLASSES CO.,LTD

Category

Product Design - Accessories

Client's Name

Country / Region

China

The SEROVA Comfortable and Stable is a line of teenage eyewear frames designed in collaboration with a Chinese aircraft carrier theme, targeting young users aged 12 to 20. This series empowers the new generation of Chinese youth to stride confidently on the global stage.

The core innovation of this eyewear lies in the highly flexible elastic structure integrated into the temples' ends. This design features an elastic mechanism embedded in the temple tips, allowing the temples to pivot freely inward and outward. This enables adaptive adjustments to various head shapes and precise conformity to the cartilage of the ears. This unique structural design ensures that the frames remain securely and stably positioned on the user's head, even during intense physical activity, significantly enhancing wearing stability and comfort while delivering an exceptional visual support and user experience.

The frames are crafted from EMS TR90, an advanced polymer material with memory functionality, representing the forefront of international eyewear material technology. Weighing only half as much as traditional composite materials, EMS TR90 boasts over twice the impact resistance of conventional materials. Additionally, its color expression surpasses that of standard plastics, offering vibrant and vivid hues. This characteristic allows the aircraft carrier fighter jet insignia and overall color contrast on the temples to be vividly and accurately showcased, greatly elevating the frames' aesthetic appeal and attractiveness to young users.

Furthermore, the SEROVA Comfortable and Stable incorporates a wide silicone nose pad design tailored to the nasal structure of teenagers. This design increases the contact area on the nose bridge, effectively reducing pressure from the frames. The nose pads also feature a 3mm vertical adjustment range, enabling precise customization to meet individual user needs. The inner side of the nose pads includes specially designed micro-textured drainage grooves to facilitate proper sweat management on the face while enhancing the frames' overall anti-slip performance. This ensures stability and comfort during vigorous activities, optimizing the overall wearing experience.

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