London Design Silver

2025

ASK JUNIOR Fleece Fabric Series

Entrant

Hangzhou Ouchao Trading Co., Ltd.

Category

Product Design - Textiles / Floor Coverings

Client's Name

ASK JUNIOR

Country / Region

China

The fleece fabric features a high-density 300g double-sided fleece structure, integrated with far-infrared heat-retention technology that efficiently traps heat, bringing its thermal insulation twice that of wool and four times that of cotton, thus keeping children warm even in cold winters. Meanwhile, silver conductive fibers are woven into the fabric to effectively reduce static electricity, preventing discomfort during dressing and dust adsorption. Despite its high density, it is 15 percent lighter than cotton and has a moisture absorption rate of just 1 percent, allowing it to dry quickly when wet—ideal for unpredictable and humid outdoor environments.

To enhance durability, the fabric employs a dual-sided brushing and napping technique that creates finer and evener fibers, which improves resistance to pilling and deformation. Even after repeated machine washes, it remains soft and fluffy, maintaining both tactile comfort and visual appeal. By optimizing the fiber structure and weaving method, the fabric maintains outstanding warmth insulation without the bulkiness commonly associated with conventional high-density fleece. With its fit and neat look, it balances functionality and style, meeting the diverse dressing needs of children.

While maintaining excellent thermal insulation, the fleece fabric effectively overcomes common drawbacks of conventional fleece—such as static buildup, bulky design and poor wind resistance. Whether for outdoor adventure activities in autumns and winters or daily school routines, it offers children a more comfortable, lightweight, and practical wearing experience.

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