London Design Silver

2025

Gamified Design of Chinese Folk Culture

Entrant

NetEase(HangZhou)Network Co Ltd

Category

User Experience Design (UX) - Games - Multiplayer

Client's Name

-

Country / Region

China

About The Entry

The Chinese lunar calendar system, the 24 solar terms, and traditional festivals embody the Chinese nation's reverence for nature and the inheritance of history. These cultural codes spanning thousands of years not only carry the philosophical wisdom of the unity of man and nature, but also build a unique dimension of time cognition in Chinese civilization, and accumulate the wisdom and historical precipitation of agricultural civilization for thousands of years.

As the creative team of the Three Kingdoms-themed sandbox strategy mobile game "Infinite Borders", we have always been committed to creating an immersive Three Kingdoms humanities universe. This proposal uses "time" as the design clue, connecting China's traditional 24 solar terms, four seasons and traditional Chinese festivals into a design system covering the entire game - the game world will change synchronously with the flow of real solar terms, and through the dynamic four-season theme interface and 24 solar terms illustrations, a "perceptible cultural clock" will be constructed.

Featured Media

Credits

Guofeng Huang
Sen Lin
Shuo Lin
Jingwen Chen
KaiMing Li
Jerry Liu
Weilan Guo
Yifeng Yin
Weijie Chen
Yuwen Guo
zhaoyang Wang
Zhihai Zhuang
Lei Huang
YingLi
More Silver Winners
Product
2025
London Design Awards - AURASPIN WEIGHT PLATES
Zhe Xu

Entrant

株式会社RITFIT JAPAN

Category

Product Design - Sports Equipments

Interior
2025
London Design Awards - Inheriting Light, Weaving Dreams
Private Residence

Entrant

Ciao Design Studio

Category

Interior Design - Residential 

Product
2025
London Design Awards -  NEO NOURISH 未食
田再倩

Entrant

北京林业大学

Category

Product Design - 3D Printed

Interior
2025
London Design Awards - J.Lindeberg Flagshipstore Seoul
SHINSEGAE INTERNATIONAL

Entrant

Showmakers

Category

Interior Design - Retails, Shops, Department Stores & Mall