London Design Gold

2023

Clownfish Slippers

Entrant

Hangzhou Gangtian E-commerce Co., Ltd.

Category

Product Design - Lifestyle

Client's Name

Hangzhou Gangtian E-commerce Co., Ltd.

Country / Region

China

About The Entry

This is a parent-child slipper design with a playful cartoon theme, emphasizing "playful appearance, comfortable wear, and eco-friendly materials". Inspired by the cartoon character Nemo, the design team incorporates its colors and fins into the slippers, outlining the clownfish's distinctive stripes with doodle-like lines that capture the cute and lively essence of this beloved creature, perfectly matching the adorable and lively nature of children.

As parent-child slippers, the product serves as a connection between children and parents. When users wear the slippers, they sparks memories of Nemo and its father from the film Finding Nemo, bringing wearers closer together and fostering their curiosity and fascination with marine life. The slippers become a tool that encourages children to explore the captivating world of the ocean.

Moreover, this pair of slippers offer exceptional elasticity, and their wrap-around design provides added protection against collisions, ensuring a soft and comfortable wearing experience. They feature a dual anti-slip structure, combining an anti-slip outsole and a granular midsole, guaranteeing silent footsteps, stability, and slip resistance. In terms of materials, the design team utilizes seaweed, a food for clownfish, and incorporates it into EVA, infusing the product with a unique marine element while promoting sustainability and eco-friendliness. The soft and durable seaweed fiber enhances the slip-resistant and noiseless shoe upper, delivering superior elasticity, comfort, and moisture-wicking properties. Additionally, they instill in children the values of environmental protection and a sustainable lifestyle.

Credits

Product Designer
Peng Huang
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