London Design Gold

2025

HELAS Melody Necklace

Entrant

Shenzhen HeYue Jewelry Co., Ltd.

Category

Product Design - Jewellery

Client's Name

Shenzhen HeYue Jewelry Co., Ltd.

Country / Region

China

Forged from resilience to radiance, HELAS Melody Necklace reinterprets the musical quarter note—a symbol of enduring rhythm—through contemporary design. Like pearls transformed by time, each curve sings of strength polished into luminous artistry. Its adjustable structure captures the fluidity of music, offering an experience of natural grace, dynamic rhythm, romantic allure, and artistic depth—a symphony for the skin.

Born from the practical need for versatile styling, this design breaks free from the fixed forms of traditional pearl necklaces. It introduces an innovative sliding mechanism that allows a single piece to be worn in three distinct ways—a creative evolution where three Akoya pearls embody timeless elegance, while the fourth glides smoothly along an 18K gold balancing beam. This subtle motion mirrors the pauses and variations within a melody, inviting the wearer to become a composer of their own style. Through gentle interaction between skin and the necklace, music finds new expression—no longer just heard, but felt and worn like a melody traced gently along the skin.

From nearly ten thousand pearls, only four are meticulously selected for their perfect harmony in luster, color, and roundness. Within a thoughtfully proportioned and restrained length, the necklace achieves visual balance, pioneering the dual values of classic beauty and individual expression within the trend of pearl jewelry. HELAS Melody Necklace ushers in a new chapter for pearl adornment through three key innovations: functionally, its sliding mechanism effortlessly adapts to different moods, occasions, and styles; interactively, the movable pearl adds an element of playfulness, turning the act of wearing jewelry into an engaging experience; artistically, the transformation of musical motifs into a precious form redefines the narrative of pearls—no longer merely emblems of timeless elegance, but meaningful conduits of rhythms and emotions.

Credits

Shenzhen HeYue Jewelry Co., Ltd.
Carmen Zhong
More Gold Winners
Fashion
2025
London Design Awards - Kids 3-in-1 Snood

Entrant

Yiwu Nayou Fashion Co., Ltd.

Category

Fashion Design - Snood

Communication
2025
London Design Awards - The City of Chicago Branding
City of Chicago

Entrant

Yining Xie

Category

Communication Design - Public Branding

Communication
2025
London Design Awards - XIN TIAN

Entrant

Changzhou Keep Feeling Cultural and Creative Co., Ltd

Category

Communication Design - Character Design

Communication
2025
London Design Awards - Luxury is for everyone
InHouse Inspired Room Design

Entrant

Transform Comms

Category

Communication Design - Websites