PresentedBy Abu Dhabi

Avolta and PresentedBy debut their Travel Retail partnership with a striking new store at Abu Dhabi International Airport. Designed by Barcelona-based architecture and design studio External Reference, the space reimagines the travel retail experience through an immersive, sensory-driven concept. Inspired by the calming morphology of water, the store is conceived as a modern oasis in the fast-paced environment of the airport. A digital waterfall welcomes travelers at the entrance, marking the transition from chaos to calm. Inside, 3D-printed panels form fluid, geometric structures reminiscent of cascading water, while integrated LED strips create a sense of motion and energy. At the center, a tall column mimics a fountain, topped by a digital ring that simulates animated water particles. Sustainability is central to the project. The panels are made of post-industrial recycled PET-G (PIPG), a durable, environmentally friendly material. The additive 3D printing process ensures zero material waste, and the store is designed to be disassembled, allowing components to be reused or repurposed at the end of their lifecycle. With its innovative design and strong sustainability ethos, the new PresentedBy location offers more than just shopping; it delivers a memorable, responsible experience that reflects the future of retail.