London Design Platinum

2025

Zhou Shen 9.29Hz World Tour

Entrant

B'IN LIVE CO.,LTD.

Category

Conceptual Design - Exhibition & Events

Client's Name

Beijing Times Cube Culture Communication Co., Ltd.

Country / Region

China

Zhou Shen 9.29Hz World Tour commemorates the artist’s 10th anniversary with a creative concept rooted in the metaphor of a growing tree—symbolizing a decade of dreams nurtured by love and support. The stage transforms into a living tree, unfolding multiple facets of Zhou Shen’s artistry, each resonating uniquely with the audience.

A rotating stage serves as the visual centerpiece, with dual surfaces—LED and lighting—representing contrasting energies. Integrated with piano-shaped lighting structures and leaf-vein textures, the design harmonizes form and theme. The 79.2-meter-wide main stage is supported by a custom steel structure with high wind resistance, enabling large-scale installations like a 1500m² LED screen, programmable light rigs, laser arrays, and four performance elevators.

Each segment is synchronized with kinetic devices and multimedia to enrich musical storytelling. In select cities, large-scale custom effects like fireworks, drones, and a 20-meter-long whale installation (Beijing), or a full-stage train (Nanning), were added to amplify local connection and audience immersion.

The tour is named 9.29Hz—a subsonic frequency beyond human hearing—symbolizing an introspective journey toward resonance. Through VCRs, live chats, and song requests, Zhou Shen engages deeply with his fans (“Shengmi”), fostering an inclusive bond beyond age or background. Each performance is a shared emotional experience.

Cultural expression and social value are integral. Traditional folk songs and instruments are fused with modern sound design, and local choirs and musicians are invited to join live, enhancing cultural continuity. Accessibility is prioritized, with special entrances and safety measures for minors and people with disabilities. The concert also advocates emotional well-being through group singalongs and comforting messages, encouraging audiences to “love and care for themselves.”

Sustainability is addressed through digital ticketing, reusable fan merchandise, and green travel campaigns. Ultimately, the 9.29Hz World Tour is a fusion of art, technology, and human connection—where stage design becomes a living tree, and music a language of universal resonance.

Credits

Creative Direction
B'in Live Co., Ltd.
Design & Executive Team
SHOWIN (Beijing) Cultural Communications Co., Ltd.
More Platinum Winners
Product
2025
London Design Awards - HP OmniBook Ultra Flip 14 inch 2-in-1 Laptop Next Gen AI PC

Entrant

HP Inc.

Category

Product Design - AI-Integrated Devices

Interior
2025
London Design Awards - Yangzhou Arcplus Tianqing Demonstration Area

Entrant

AVAD

Category

Interior Design - Commercial 

UI Design
2025
London Design Awards - Learning by Design Portal
DesignSingapore Council

Entrant

Greydient Lab

Category

User Interface Design (UI) - Educational / Training

Architectural
2025
London Design Awards - XINGHUIYUNLAN
GAOKE & YUEXIU PROPERTY

Entrant

HZS Design Holding Company Limited

Category

Architectural Design - Mix Use Architectural Designs