REALM OF THE SNOW AND ICE

With the core concept of “breaking through the limitations of latitude and longitude and interpreting the new aesthetics of winter inspiration”, the “REALM OF THE SNOW AND ICE” created an immersive ice and snow world of nearly 1,300 square meters, with nearly 8-meter frozen waterfalls pouring down from the canyon, and the romantic drifting snow created a wonderful space with a full sense of contrast for the city.

During the event, the one-day passenger flow exceeded 230,000, which was 182% year-on-year, and drove the passenger flow of the neighboring business districts to increase by 50% year-on-year. The media exposure of the whole area reached 50 million +, Shake Sound Hot Search Shenzhen local list rushed to the top 2, the whole platform of the tap water notes more than 100,000, attracted the central media and more than 10 mainstream official media in Shenzhen and Hong Kong competing for the report, becoming a phenomenal explosive promotion event.