London Design Silver

2025

Word Farmer

Entrant Company

Wen-Cheng Chiu

Category

Conceptual Design - Exhibition & Events

Client's Name

Country / Region

Taiwan

The exhibition was curated by a solo team. The inspiration and motivation stemmed from the designer's long-term research on oracle bone script. The event aimed to combine ancient elements with contemporary cultural practices, conveying the concept of "Old is New." The designer sought to explore new creative possibilities by integrating oracle bone script with contemporary culture, such as the Mazu pilgrimage in Changhua, temple culture, and rural landscapes. Additionally, modern technology like augmented reality (AR) was incorporated to allow the audience to experience the ancient Chinese writing system in a trendy, interactive manner, conveying the new value of traditional culture in modern life.

-Educating while entertaining.: Augmented reality (AR) technology allowed viewers to scan exhibits with their smartphones to see oracle bone script transformed into dynamic animal images. An interactive area featured oracle bone seal stamps, enabling children to combine stamps to create animal patterns and learn different characters. Additionally, T-shirt designs printed with oracle bone script and large chess pieces featuring the script further enhanced the educational and fun aspects of the exhibition.



-OLD IS NEW: The exhibition presented oracle bone characters in a relatable context, making them an excellent introduction to learning Chinese characters. It featured animated representations of the oracle bone script, interactive projections of the script, and 3D paper-cut AR animations along a skywalk. Emphasizing the "OLD IS NEW" spirit, the exhibition combined Changhua's cultural and natural landscapes to recreate a contemporary local flavor through oracle bone script, allowing more people to reconnect with this ancient writing system in a modern, relatable manner. Throughout the exhibition, attendees were encouraged to explore and interact with Changhua's essence through the lens of the oracle bone script.

Credits

Wen-Cheng Chiu
More Silver Winners
Product
2025
London Design Awards - MIRAE 4-in-1 LED Face Mask

Entrant Company

Shiny Brands Group Co., Ltd

Category

Product Design - Skincare

Interior
2025
London Design Awards - Enduring Sanctuary

Entrant Company

DAVID MICHAEL Interior design international company

Category

Interior Design - Residential 

Interior
2025
London Design Awards - MOTION METHOD FITNESS
MOTION METHOD FITNESS

Entrant Company

stream design

Category

Interior Design - Spa / Fitness

Packaging
2025
London Design Awards - ELFBAR 600
HG Innovation Limited

Entrant Company

HG Innovation Limited

Category

Packaging Design - Tobacco