2025
Japan Airlines
Entrant Company
Freelance
Category
Communication Design - Company Branding
Client's Name
Country / Region
United States
Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity. Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.
Credits
Entrant Company
lighting design engineers vogtpartner
Category
Architectural Design - Lighting
Entrant Company
Shenzhen HEGUAN Interior Design Co., Ltd.
Category
Interior Design - Sales Office
Entrant Company
Shandong Gebeitang Culture Co., Ltd.
Category
Product Design - Bakeware, Tableware, Drinkware & Cookware