2025
Japan Airlines
Entrant
Freelance
Category
Communication Design - Company Branding
Client's Name
Country / Region
United States
Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity. Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.
Credits
Entrant
Ｗang Sheng Creative Co., Ltd.
Category
Conceptual Design - Exhibition & Events
Entrant
Shenzhen Lute Jiacheng network technology Co., LTD
Category
Product Design - Personal Care
Entrant
Hangzhou Rizhi Brand Management Co., Ltd.
Category
Fashion Design - Prêt-à-porter / Ready-made
Entrant
Beijing Jingdong Century Trading Co., Ltd
Category
Product Design - Freshener