London Design Gold

2025

Better and Better Series Gel Pillow

Entrant

Ningbo Beyond Home Textile Group Co., Ltd

Category

Product Design - Home Furniture / Decoration

Client's Name

Country / Region

China

The better and better series gel pillow redefines the boundaries of sleep products with cross-cultural design and material innovation. Its visible window technology breaks the closed structure of traditional bedding, visually translating the gel layer's biocompatibility and non-toxicity into perceptible tech language. The dynamic interaction between the 60D high-density memory foam and gel forms a pressure buffer system, with the foam contouring to the head and neck, and the gel conducting heat via micropores. Combined with 3D geometric textures for air convection, it creates a "cool head, warm feet" microclimate for deep sleep.



The 70cm ultra-wide pillow surface and modular height system transcend standardized sleep solutions. The ergonomic curve offers a progressive neck support gradient, enabling zero-pressure support in supine and lateral positions. The oriental auspicious symbols add emotional depth. Co-branding with Mount Putuo Futian Culture, patterns like "Fortune, Double Happiness, Smoothness, and Better and Better" are transformed into a tactile sleep ritual by integrated die-casting techniques.



The combination of eco-friendly materials, such as cooling nylon-spandex fabric and Lyocell air-layer fabric, ensures breathability and skin-friendliness without petroleum derivatives or plasticizers, conforming to sustainability throughout its life cycle. Through visualized tech, cultural symbol deconstruction and ergonomic innovation, a cultural link is established between product function and spiritual experience.

Credits

He Teng
More Gold Winners
Product
2025
London Design Awards - MEICHIC Collagen Anti-Wrinkle Power Trio Set

Entrant

Guangdong Meisong Biotechnology Co., Ltd.

Category

Product Design - Beauty & Cosmetic Products

Service
2025
London Design Awards - KINMEN OCEAN ART FESTIVAL - EXQUISITE AROMA
Kinmen County Government

Entrant

UID CREATE LTD.

Category

Service Design - Events

Interior
2025
London Design Awards - CHAO K

Entrant

G.Z DESIGN STUDIO LTD

Category

Interior Design - Sports / Entertainment

Interior
2025
London Design Awards - Serenity Under the Light Vault
Hao Chung Teng

Entrant

Hunter design studio

Category

Interior Design - Residential