the young tent : Visual Brand Identity & Merchandise Design

“the young tent” is a newborn alliance of youth political organizations in South Korea. This project aims to develop their brand strategy and design their brand identity that can convey the young, friendly, and fresh image of “the young tent.” Whimsical Studio created a logo with a tent-shaped symbol mark consisting of their initials – T, Y, T – and an additional graphic element. Whimsical Studio also designed some of the essential items they will need in their special meetings and special events, which are their main activities.