London Design Gold

2023

INFINITY·Qingdao Mixc

Entrant

YUYUE PUBLIC RELATIONS

Category

Service Design - Art & Design

Client's Name

China Resources Land

Country / Region

China

About The Entry

The mixc in Qingdao is the first mixc established by China Resources Group in Shandong. Making its debut as a high-quality shopping center, it represents fashion and lifestyle, continuously exploring various forms of commercial space, urban culture, and humanistic art, bringing more imagination to city life.

When creating art installations for Qingdao mixc , the designers used "circles" as the main element and employed the symbol of infinity (∞) to connect the space. The lines and circles construct a spherical universe full of infinite possibilities. The fusion of acrylic and plush balls creates a unique spatial language, with bold colors and fluffy textures, giving the art installations an eye-catching image and possessing flexible and playful attributes.

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