European Business School full rebranding

Historically founded in 1967, EBS (European Business School) was one of the best Parisian business schools and one of the first truly focused on Europe. We were contacted by EBS to fully redesign the visual identity, all the graphical template and then we accompanied the school and created the website and the signage and ambiance for the new campus.

We started our collaboration with the redesign of the visual identity. We applied our immersion and co-design methodology in order to involve the teams and understand their needs and challenges: this allowed us to anticipate the creation phase and to feed ourselves. The branding has been created from a plural, modular "E", echoing the plurality of students, their paths, career goals and the infinite possibilities to because an "Entrepreneur".

After validating the logo and the branding, we declined the communication media, redesigned the website (trought UX/UI co-design workshops) and supported the school in the overall graphic atmosphere, signage, interior architecture and scenography for the school's new campus.