Brand Full-case Design—“Meat” the Real ZHANMU

About The Entry

Located in the Tacheng region of Xinjiang, ZHANMU is a comprehensive livestock enterprise that spans breeding, farming, processing, transportation, and sales. To highlight the distinct advantages and value of its products, ZHANMU has reimagined itself with a fresh identity, blending an innovative design concept with distinctive visual elements to convey its cultural essence and commitment to high quality.

In an industry where many brands simply tout quality and flavor, ZHANMU stands out with its pioneering "100-Day Lamb" concept. This focus on lamb raised within a strict 100-day timeframe speaks volumes about the brand's dedication to honoring natural growth rhythms and traditional farming practices. It also resonates with discerning consumers who seek top-tier, authentic lamb experiences. Moreover, the brand logo creatively incorporates the distinctive traits of the Bashibai lamb, the cultural symbolism of Xinjiang’s yurts, and an elegantly stylized brand name. The vibrant color palette—blue, white, and orange—not only energizes the design but also emphasizes ZHANMU’s strong market presence and regional character, forging a deeper emotional connection with consumers.

The new packaging design visually narrates the "100-Day Lamb" story. Drawing inspiration from the green hue of the lush grasslands and the black hue of the land, each package speaks to the product’s origin. The medal motif adorned with the number "100" is not only visually striking but also symbolizes the brand’s promise of 100-Day Lamb. In addition, a detailed illustration of the Bashibai lamb creates a powerful visual impact, reinforcing the brand’s dedication to nature and quality. Thoughtfully designed for practicality, the portable box facilitates long-distance cold-chain transportation and makes it easier for consumers to carry when purchasing.