Website Redesign & Build with a SEO Focus

Project Overview:

The House of Holloway is proud to present the redevelopment of the Global Erecting Sign Services (G.E.S.S.) website. This project involved the transformation of a very outdated site that did not work on mobile into a modern, high-performing digital platform. Gess were a fantastic team to work with and the redesign included overcoming challenges such make sure there were no broken links or outdated functionality to deliver a seamless user experience. The new website not only highlights G.E.S.S.’s expertise but also positions them as industry leaders. Since its launch, the site has achieved top rankings for all targeted keywords, thanks to extensive research into search volumes and a tailored SEO strategy.



The Brief:

G.E.S.S. required a website that showcased their extensive portfolio, including drone footage of their work, while reflecting their status as trusted partners to some of the world’s largest brands. The brief also called for a platform optimised for search engines to increase visibility and attract new business opportunities.



Key Deliverables:



Modern Website Redesign: Transformed a dated site into a polished, user-friendly platform.

Drone Footage Integration: Highlighted G.E.S.S.’s work with visually stunning aerial videos.

SEO Excellence: Achieved top rankings for all agreed keywords through comprehensive research and implementation.

Showcasing Global Partnerships: Enhanced visibility for G.E.S.S.’s collaborations with leading global brands.



What We Delivered:

The rebuilt website overcame significant challenges associated with transitioning from an outdated site, such as addressing broken links and maintaining continuity during the launch. We created a sleek, modern platform that integrates dynamic features like drone videos to showcase G.E.S.S.’s capabilities and high-profile partnerships. Through meticulous SEO efforts, the site now ranks at the top for every targeted keyword, driving significant traffic and cementing their online presence.



Impact:

Since its launch, the new G.E.S.S. website has solidified its position as an industry leader. The integration of drone footage and global brand collaborations has created a compelling showcase of their expertise, while the SEO strategy has delivered measurable success, significantly increasing visibility and business inquiries.