London Design Silver

2024

HERB LIVE

Entrant

Shantou Runxinsheng Brand Management Co., Ltd

Category

Product Design - Fashion

Client's Name

HERB LIVE

Country / Region

China

HERB LIVE was founded in 2018, adhering to the philosophy of "Herbal Underwear, Natural Initial Color." With health, naturalness, and comfort as its core values, the brand is dedicated to creating cost-effective underwear. Its product line includes women's lingerie, men's underwear, and shaping series, all made from high-quality natural fibers, focusing on both comfort and support. With strong innovation and research capabilities, along with comprehensive industry chain support, HERB LIVE holds a leading position in the underwear market of the Chaoshan region. The brand continually expands its influence through a new retail model, providing consumers with a lifestyle experience that balances fashion and health.
The design of HERB LIVE is aimed at meeting the modern consumer's demand for healthy, natural, and comfortable underwear. With changing lifestyles, more and more people are focusing on the ingredients and wearing experience of products. HERB LIVE utilizes herbal fibers and natural components to not only provide comfort for everyday wear but also to convey a pure and natural lifestyle philosophy. This design aims to address the lack of health attributes in existing underwear products, offering a gentler and skin-friendly option through high-quality materials and advanced craftsmanship. This design concept aligns with the needs of the target market, providing consumers with a more reassuring and natural experience in their daily lives and supporting their pursuit of a healthier lifestyle.
Herb Live adheres to the philosophy of "Herbal Lingerie, Natural Beginnings," dedicated to providing consumers with natural, healthy, and comfortable lingerie products. We firmly believe that plants are precious gifts from nature, rich in nutrients and healing energies. Herb Live is not just a brand; it is an advocate for a natural lifestyle. Through our products, we convey the pursuit of nature, health, and quality, allowing more people to experience the comfort and beauty of herbal lingerie. Let Herb Live accompany you as you return to nature, feel the power of herbs, and reveal your truest self.

Credits

Huo Shi
Si Peng
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