Hongji.Lujiu.Yinpiaolaohao

About The Entry

Shanxi, China is one of the cradles of China's most important Baijiu culture. Our design project - Lu Liquor comes from Shanxi.

Lu Liquor has a long history. It originated from the Ming Dynasty and has a profound history and culture of Baijiu for more than 500 years.

The design is inspired by classical architecture from Shanxi and Ming Dynasty furniture - screens; Create a classical beauty in the overall design.

On the left side of the box is a poster up to the Ming Dynasty, which may be the earliest "poster" in the history of Baijiu, with the location of the distillery and the quality of its products marked on it;

On the right side of the box is the brand font "HONGJI" in Chinese. We have designed a more retro seal script font for the design, which is reflected in the form of Shanxi's characteristic "window flower". The bottle shape inside can be faintly seen, reflecting the classical Chinese beauty; Reflect the profound historical experience of the product.

In terms of bottle design, we take inspiration from the blue and white porcelain used by the Ming Dynasty imperial court. The top design is inspired by the Taihang Mountains in Shanxi Province, hoping to bring consumers the natural beauty of mountains and rivers. At the same time, we integrate the historical and cultural heritage of the distillery into our products.

This design exudes an antique charm, with a cultural atmosphere intertwined with classical aesthetics, providing consumers with a dual enjoyment of taste and sight.