MASTER YUAN

About The Entry

Three-Dimensional Hexagonal Design: Showcasing the Beauty of Space and Representing Zhangjiakou's Historical Landmark—Dajing Gate. Having weathered 378 years of history, Dajing Gate still stands tall, embodying a rugged and majestic spirit. As an important commodity distribution center in northern China, Zhangjiakou's historical and cultural significance is vividly highlighted.

Building on this foundation, we are dedicated to creating the "MASTER YUAN" brand, enhancing Zhangjiakou's image in the global market. The character "Yuan" symbolizes great walls and gates, reflecting the outward economic philosophy of the "MASTER YUAN" brand and aiming to revive the historical significance of "Europe's fur fashion looks to Zhangjiakou" during the Qing Dynasty.

Moreover, we will shape the trademark image of "MASTER YUAN," utilizing Dajing Gate’s role as a key cultural landmark during the Winter Olympics to fully explore its importance in Zhangjiakou's cultural identity. This trademark will be constructed from two perspectives: the integration of viewpoints and the blending of eras, transforming it from a mere symbol into an emblem that represents the ethos of Chinese products.

We focus on meticulous craftsmanship and aim to rejuvenate the "Master" image, embodying the innovative spirit of Chinese culture. Through this design and branding strategy, we aspire to position "MASTER YUAN" as a world brand that seamlessly combines Zhangjiakou's cultural heritage with modern spirit.