London Design Platinum

2024

Serpent Brings Fortune

Entrant

Beijing Enha Cultural and Creative Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

The "Serpent's Fortune" series of clothing includes sweaters, jacket suits, and Tang-style coats, with "joy" and traditional Eastern auspicious culture at its core, integrating modern design techniques and childlike aesthetics. Each piece is distinctive, incorporating the symbolic meanings of wealth, courage, wisdom, and longevity associated with the "snake," showcasing the zodiac aesthetics through various crafts and design details. The sweaters are crafted with a combination of sequin embroidery and imitation hand-stitching to create a three-dimensional image of a lucky snake; the jacket suits showcase the Eastern aesthetic of "complexity with order" through jacquard satin and exquisite embroidery; the Tang-style coats are adorned with velvet applique embroidery, highlighting the fusion of fashion and tradition. All products are made with high-quality fabrics, focusing on detailed design to ensure comfort and eco-friendliness, aiming to open a new chapter in traditional aesthetic education for children.

Credits

Designer
Zeng Kuang
Designer
Meng Dong
More Platinum Winners
Communication
2024
London Design Awards - Look Closer We Are Qatar
Q Life

Entrant

NJI UK

Category

Communication Design - Campaigns / Advertising

Interior
2024
London Design Awards - Grand Hotel Straubinger
Straubingerplatz Immobilien GmbH

Entrant

BWM Designers & Architects

Category

Interior Design - Historic Restoration

UI Design
2024
London Design Awards - National Treasure Project
Yujie Shi

Entrant

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

User Interface Design (UI) - Cultural

Conceptual
2024
London Design Awards - The 2024 Penghu Wind Music and Light Festival
Penghu National Scenic Area Headquarters, Tourism Administration, MOTC

Entrant

CHUAN TSAI IDEA INDUSTRIAL CO., LTD.

Category

Conceptual Design - Exhibition & Events