London Design Gold

2023

Luna

Entrant

ZHEJIANG LV JU VEHICLE INDUSTRY CO., LTD.

Category

Product Design - Automobiles / Vehicles

Client's Name

ZHEJIANG LV JU VEHICLE INDUSTRY CO., LTD.

Country / Region

China

About The Entry

Designed for young group, Luna is a vintage lightweight electric motorcycle, the best choice for city commute and short travel.

Luna is inspired by the scooter in the classic film Roman Holiday starring Audrey Hepburn, a Vespa prototype two-wheeled motorcycle built from aircraft parts by aircraft designers employed by the Piaggio family in Italy. Luna restored the vintage fashion of the vespa utmost in every detail, the gentle round shape and the iconic round headlights. The elegant curve on the body gives a smooth visual feeling and the unique color scheme also creates both vintage and trendy fashion, meeting the aesthetic standards of young people and creating the emotional resonance with them,

In addition, the design team equipped Luna with independent-developed rare earth strong magneto, which has many advantages, such as efficient power conversion, lightweight motor and easy precise control, meeting the young group's need for strong power motors and creating a new category of electric motors.

Credits

Designer
Bozhe Qu
More Gold Winners
Product
2023
London Design Awards - Community smart Slim Fire Emergency Station
RUILIN OUYANG

Entrant

Hu Nan University

Category

Product Design - Safety

Communication
2023
London Design Awards - Hijos de Rivera brand design
Hijos de Rivera

Entrant

Yarza Twins

Category

Communication Design - Product and Service Branding

Communication
2023
London Design Awards - Suolunqi Logo Design
Qinhuangdao Solunqi Catering Service Co., Ltd.

Entrant

Qinhuangdao Dansbrand Design Co., Ltd

Category

Communication Design - Company Branding

Interior
2023
London Design Awards - Quest

Entrant

FAYI INTERIOR DESIGN

Category

Interior Design - Residential