Vytala Corporate Logo/Identity

Vytala Health is a start-up seeking to establish themselves as a disrupter to the medical standard of care for malnutrition. They needed a logo that better illustrated their expertise in helping patients with malabsorption attain and sustain healthy weight gain.

The flower icon within the "V" symbolizes Vytala’s innovative lipid technology, featuring a micelle-like shape. Its positioning resembles a potted plant, emphasizing their plant-based process and symbolizing health and vitality. Paired with custom letter forms, this design captures the essence of Vytala's mission and technology.