National Transformation Program - Report Campaign

About The Entry

In the National Transformation Program (NTP), distant dreams, hopeful wishes, and ambitious ideas have become reality. This is the core message of NTP's 2022 Annual Report Campaign.

Our design philosophy captures the journey from vision to reality, symbolized by the tilted square "diamond" shape in NTP's logo. This glowing, floating symbol represents the impactful achievements and the illumination of these dreams, wishes, and ideas. A master design was created for the campaign, uniting all Sub KVs visual elements under the message that NTP is responsible for 35% of the Saudi Vision 2030 targets.

This distinctive element is featured across all campaign key visuals and materials, highlighting NTP's collaborative efforts and ensuring relevance to all stakeholders, including Saudi Vision 2030 programs, government, private sectors, community, and nonprofits.

Each key visual communicates the achievements with related visual elements integrated with the diamond's glowing shapes, co-branded with NTP, Vision 2030, and the achievement stakeholder logos.

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