London Design Silver

2024

MIN SHAN NONG YE

Entrant

East Awaken Brand Design (Chengdu) Co.,Ltd

Category

Communication Design - Company Branding

Client's Name

Country / Region

China

MIN SHAN NONG YE, inspired by natural mountains and rivers, integrates the enterprise's field of operation and local natural landscape. Simulating the geographical features of a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this logo adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.

This logo is formed through one-stroke shaping, making it minimalist but recognizable. The drawing in the middle looks like rolling mountains, water ripples, and wheat waves, embodying the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. This logo takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and original products and catering to users' pursuit of healthy lifestyles.

This logo combines regional characteristics, natural aesthetics, and enterprise spirits. The unique visual elements and color schemes are reminiscent of the enterprise's field of operation- original and healthy agricultural products, reducing communication costs and enhancing brand recognition.

Credits

Yang Yanjun
More Silver Winners
Product
2024
London Design Awards - Art Eco Brush

Entrant

Tong Fong Brush Factory

Category

Product Design - Personal Care

Conceptual
2024
London Design Awards - Creative Inclusive Design Toolkit
Yun Chen

Entrant

Royal College of Art

Category

Conceptual Design - Education

Conceptual
2024
London Design Awards - Shanghai Fulong Mansion Large Flat Residential Project
Shanghai Yiting Industrial Development Group Co., Ltd.

Entrant

DDO design

Category

Conceptual Design - Concept Design / Other__

Interior
2024
London Design Awards - Feng Shui: The Philosophy Behind Yakimo's Architecture
Gabriel and Marcelo Frisancho

Entrant

cotacero studio

Category

Interior Design - Restaurants & Bars