Waving Your Fingers

About The Entry

The Mid-Autumn Festival gift box packaging, specially designed for Shanghai Changzhi Network Technology Co., Ltd., aims to enhance team cohesion while encouraging every employee to actively transcend themselves and maintain a long-term vision.

The packaging takes “Moon on the Fingers” as the design theme. The “moon” in the theme not only echoes the Mid-Autumn Festival, but also shares the same pronunciation with “transcendence”, “pleasure” and “leap” in Chinese, which represents self-transcendence, happiness and dynamism, thus conveys the best wishes for the company’s development to greater heights in the future. Besides, the “fingers” in the theme echoes the “zhi” in the company name (The “zhi” in the company name is the Chinese character for the “fingers”), and aligns well with the company’s main business — mobile gaming products, so as to bridge the emotional distance between the employees and the gift box.

The packaging, with “dynamism” as the design core, adopts gradient lines slightly thicker in the middle to realize a dynamic, fluid visual effect. The unique moon pattern composed of the neatly arranged lines brings to mind dancing bright moonlight, giving a lively and cheerful feeling. Meanwhile, the geometric images for the items within the box, such as water bottles and building blocks, are also presented in the same way on the packaging, which allows users to clearly know the contents of the gift box, striking a balance between aesthetic pleasure and and practical functionality.

Additionally, the colors applied to the packaging, including “full moon yellow” and “moonscape gray”, add a sense of technology while further highlighting the product’s position as a Mid-Autumn Festival gift box. Moreover, the packaging utilizes a tear-open design to reduce the use of chemical substances like glue, practicing the idea of sustainable development.