2024

Client Opportunity Map

Entrant

Lei Ye

Category

Communication Design - Product and Service Branding

Client's Name

McKinsey and Company

Country / Region

United States

COM is McKinsey's internal app revolutionizing partner-client engagements. Merging the 'C' and 'O' into an infinity symbol, the logo epitomizes endless opportunities with clients. With a sophisticated blue palette and professional typography, the brand identity aligns with McKinsey's legacy while pioneering a path in digital opportunity mapping. This innovative tool stands out for its user-centric design, empowering decision-makers with seamless navigation and impactful data visualization—redefining excellence in the consulting industry's digital landscape.