Chinese Knot

Inspired by this product's fabric feature, the blanket's packaging has been designed to take the shape of a Chinese knot, symboling auspiciousness, unity, and happiness. The design of the package is intended to create a New Year's gift packaging that is rich in Chinese cultural characteristics. Chinese knots have been used as traditional handicrafts for their exquisite structure, and they have a long history of symbolizing the wisdom of the Chinese people. They are often used as decorations or gifts, carrying good wishes. This package continues this cultural connotation by integrating the shape of the Chinese knot with the integrated three-stranded rope shuttling around the edge of the outer ring. The package can be used alone as a fine satchel or home decoration to add a festive ambience and enrich the usage scenario. The pure white three-stranded rope and the overall red colour of the package contrast, breaking the monotony and enriching the sense of visual hierarchy, thereby achieving the perfect fusion of traditional culture and modern aesthetics.
In addition to the Chinese knot shape of the package, its tag pattern also adds the Chinese knot element, further highlighting the theme of the New Year's gift. The "New Year" text pattern on the tag is crossed by a braided rope, which not only echoes the product attributes but also conveys the brand's concept of "connecting the present, interlinking the future."
Furthermore, the packaging is made of natural, biodegradable pulp that can be recycled and reused, which is in line with the concept of sustainable development. This design not only promotes China's cultural heritage but also demonstrates the brand's commitment to sustainable and eco-friendly practices.