Me Magic Elemental Cube

This skin whitening solution gift box integrates ever-changing Rubik’s cubes, a symbol of exploratory spirit and strong operability, as well as the elements derived from the brand mesoestetic, into packaging design, not only embodying the brand’s professionalism and its devotion to unveiling the secrets of beauty, but also suggesting the brand’s ability to offer flexible solutions in the aesthetic medicine sector.

The gift box takes “Me”, an abbreviation of the brand name, as the main visual factor, and ingeniously places it into one of the four equally sized grids that are delimited based on the proportional division principle of Rubik’s cubes, to directly and clearly show the brand information. The “Me”, paired with the number “85” that represents the brand’s founding year of 1985, is presented in a form resembling the periodic table of elements, symbolizing the one and the only element of “beauty” while externalizing the brand’s scientific and rigorous attitude. The periodic table hidden in the gift box suggests the product’s position as a secret weapon for skin whitening, which can go deep into the skin to realize a powerful and lasting whitening effect. The ratio of black to white is 1 to 9, which accentuates the visual focus and keeps the consumer’s eye on the highlights.

The square gift box consists of four small boxes of the same size, like a 2 by 2 Rubik’s cube, ensuring visual balance and stability. Since the brand recommends taking one box per month for a three-month cycle, the gift box includes three boxes of product and one box of flavouring, which allows the packaging to perfectly match the product’s purpose; in addition, the size of each box is determined according to the contents inside, optimizing the use of space to the maximum. Such a design strikes a perfect balance between functionality and aesthetic pleasure.

In terms of material selection, the gift boxes are made of silver casing printed with black patterns and white matte mounting paper. The distinctive white colour conveys the brand’s deep understanding of whitening products, while the contrasting colors and textures provide visual layering.