2023 Wusu Beer Music Festival

About The Entry

This is a promotional design for the Wusu beer festival. Wusu beer is a specialty of Xinjiang. We held them accountable for the stage design, scenario design, peripheral design, and their enforcement. In terms of how to convey the gust of Wusu Beer, our strategy is to combine the hardcore of Wusu beer with funny activities and an exciting atmosphere. The hard core of the Wusu beer is "passion", hence we deemed "fire" the basic element when we were conceiving the blueprint. We use red as the thematic hue. What we do is emphasize the essence of Wusu Beer and create a friendly atmosphere. Besides the sensational stage placement, we considered the keyword "ignition" as the key word when we planned the centric part. We built a launching base, which is a pop-up store for visitors. Here, we established VIP areas, rest areas, a cultural wall, a beer sailing area, etc. to attract people from different walks of life. We established a booth for the DJ to create a cheerful atmosphere. In the whole design, we use another color, which is the green bottle of Wusu beer, as the iconic color. The effect is astonishing: the two-day audience numbered 35,000+.

2. On-site sales of Wusu beer amounted to 9.25+ tons (equivalent to 1,542 500-ml cans, which is equivalent to one month's sales of Xinjiang's "Loulan Barbecue" restaurant). 3. Wusu beerTown, designed by us and coordinated by us on-site: Two days of the beer Town's audiences

4. 2000+ Wusu gifts delivered

5. 50%: Sharing of friends' Wechat Moments

6. On-site 20-meter-long beer shopping line