Fresh gogo experience coffee bar

About The Entry

The project is located in the New Bund area of Shanghai, China, which is home to a young middle class group.

Fresh gogo is also a new coffee brand. Here, customers can not only taste high quality coffee, buy selected coffee beans and equipment, but also learn to make their own cup of coffee at home.

The designers have divided the space into four parts: water bar, retail area, experience area and teaching area. These four sections appear to be independent, yet they are intertwined. The narrow bar table that can be leaned on, the card seat surrounded by greenery, and the coffee teaching space with a sense of ritual form a progression in space.

The water bar is made of semi-transparent PC panels, and with the lamps hidden underneath, it creates a visually striking aesthetic of order. The display is free from traditional shackles, with a modular sideboard designed with a pull-out tabletop, which serves both storage and as a mini coffee table. Customers can also place an order for a sideboard to create their own "one square" coffee corner at home.

Frest gogo is not only a coffee shop, but also a retail experience space for spreading coffee culture.