2023
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The limited edition Packaging for Chinese Jump Rope national team, including jump rope shoes and clothing.
Using traditional Chinese elements, such as the Chinese national flag, ancient architecture, Chinese Calligraphy and idiomatic references were incorporated.
The packaging materials are eco-friendly, showcasing a strong sense of social responsibility. This Packaging not only enhances the user experience but also delivers outstanding commercial results.
Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Credits
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SED Landscape Architects Ltd.
Category
Landscape Design - Residential Landscape
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Sizhe Huang
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User Experience Design (UX) - Best Connected Products & Wearables
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Xian JiRun Real Estate Development Co. Ltd
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Architectural Design - Mix Use Architectural Designs
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debartolo architects ltd.
Category
Architectural Design - Sports & Recreation