London Design Gold

2023

Upyard

Entrant

Yenny Zhang

Category

Conceptual Design - Public Space

Client's Name

-

Country / Region

United States

About The Entry

Upyard presents a fresh take on traditional retail space design. It seamlessly integrates culture, natural elements, and advanced technology, inviting customers on a multi-dimensional and profound brand journey.

Drawing inspiration from ancient Chinese gardens, Upyard harmoniously weaves nature's cadence with modern culture, catering to the discerning tastes of the urban creative class. This space is further adorned with innovative materials for a richer sensory experience, immersing customers in a surreal, dreamlike ambiance.

More than just an visual feast, Upyard also creates a unique interactive realm between the brand and customers by intertwining physical spaces with virtual technology. From seasonal scenarios to seamless transitions between tangible and virtual experiences, every detail in this space is thoughtfully crafted to deepen customers' understanding of the brand's ethos and lifestyle. Particularly noteworthy is its commitment to environmental sustainability, demonstrated by the repurposing of an urban factory.

Upyard, a perfect fusion of artistry and innovation, establishes itself as a trailblazer in the realm of retail space design and opens up new avenues for visionary transformations within the industry.

Credits

Yenny Zhang
More Gold Winners
Product
2023
London Design Awards - DropTop™ Desk: The WFH balance

Entrant

Pith & Stem

Category

Product Design - Furniture

Product
2023
London Design Awards - Espressionismo Floreale Rug Collection
Laura Niubó

Entrant

Creative Director, artist and designer

Category

Product Design - Home Furniture / Decoration

Product
2023
London Design Awards - GPS Backpack Children Tracker

Entrant

POROSEYE

Category

Product Design - Accessories

Interior
2023
London Design Awards - Faculty Room
Private

Entrant

Ran & Morris | Creative Partnership

Category

Interior Design - Institutional / Educational